Just how bare that minimum can be has become clear in the last five years, during which the cost of a «fine fragrance» formulation has gone down by half and the quality by nine tenths. The big six perfumery firms are aromachemicals manufacturers, and it is in their interest to keep naturals, with their attendant problems of price and quality fluctuations, to a bare minimum. This happened at a time when this wonderful-smelling stuff has almost disappeared from the mainstream. They carry aromatherapy oils, so people have had access to a wide range of plant extracts previously accessible only to perfumers. Where’s the natural stuff ? In health stores, next to the rock-salt lamps. Normal is what you find everywhere niche is what you hope others won’t find vintage is what you find only if you know what to look for. There are now officially four kinds of perfumery: normal, niche, vintage and natural. NZZ Folio 4/06 Duftnote Natural Perfumery
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